Our brand is dedicated to supporting local production by using high-quality, natural ingredients sourced directly from Morocco's rich and diverse landscape. By partnering with local farmers and suppliers, we ensure that our ingredients are not only fresh and natural but also sustainably and ethically harvested. This commitment to local sourcing allows us to maintain the highest standards of quality while contributing to the economic growth and well-being of our communities.
Utilizing ingredients sourced directly from Moroccan nature, we celebrate the country's heritage of effective and natural beauty solutions. For instance, argan oil, extracted from the kernels of ancient argan trees in southern Morocco, is known as "liquid gold" due to its nourishing and restorative properties.
Other traditional ingredients include rose water, which hydrates and smooths the skin, and henna, used for its natural coloring and conditioning qualities. Aker Fassi, derived from poppy flowers and pomegranate extract, is a natural blush and lip color used by Moroccan Amazigh women for centuries. By harnessing these exceptional ingredients, we deliver high-quality, natural hair care products that honor Morocco's legacy of beauty.